Merck Marketing ZostaVax Directly to Consumers

Although pharmacies are considered an excellent medium to engage clinical trial subjects, how far will pharmaceutical companies go to engage patients in trying new medications or vaccines?

Merck has been using Rite Aid pharmacy to engage patients in the Zostavax, shingles vaccine, campaigns.

How Merck Is Using Rite Aid Pharmacy

Merck implemented promotional campaigns at Rite-Aid pharmacy by placing information sheets related to the Zostavax vaccine at the counter.

According to Rite-Aid personnel, pharmacists have been trained to engage in conversations with patients about the shingles virus and promote the Zostavax vaccine administration should the patients express interest.

Since the campaign has been implemented, one pharmacy has vaccinated over 65 of its patients.Retail pharmacies are a hidden treasure when it comes to driving results in clinical trial enrollment.

Study teams can not only identify pharmacies that engage targeted and high-volume patient populations, but can also offer a line of trust.Merk Marketing Directly To Customers

The information sheet placed at the counter gives an in depth description about the shingles virus and how patients are at risk, but it fails to mention the side effects of the Zostavax Vaccine.

What Are The Side Effects Of Zostavax?

According to the CDC the Zostavax vaccine is recommended for use in people 60 years or older to prevent shingles.

Although no serious problems have been identified with the shingles vaccination side effects still do occur.

Side effects that were reported include:

  • Redness, soreness, swelling or itching at the site of the injection
  • Headache
  • Chickenpox
  • Fever
  • Muscle Pain
  • Rash
  • Swollen glands

If you are suffering from any of these symptoms it is important to keep a record of the all the side effects and visit your local health care provider to discuss the severity of your condition since vaccination.

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